PPC Advertising Helps Increase Search Engine Driven Traffic Immediately

In today’s times of quick and easy internet access, it is very common for people to seek information through search engines. This information is often used to make purchase decisions. Thus, search engines have become a powerful medium for information as well as are drivers of sales. No business can afford to stay out of this exposure. Google has over 80% market share of all searches. Google advertising is an effective medium to reach out to potential customers. PPC (Pay-per-click) Advertising helps in getting immediate results with paid advertising.

PPC advertising offers a program, which is simple to understand and easy to execute and monitor. As the name suggests, PPC advertising implies paying per click of the paid advertisement. This is a predetermined amount based upon the amount you are ready to bid for a particular keyword/key phrase. The higher the bid, the higher up your ad figures on the search engine page. This kind of paid advertising offers you instant visibility, and you are paying only for clicks and not for mere exposure.

With PPC Advertising, you are ensuring that your ads are only reaching out to customers who are actually actively seeking information about your targeted keywords. Your ads are only placed in Search Engine Result Pages (SERP) or on websites whose content matches with the keywords specified by you. This offers you the best form of marketing when it comes to exposure. Thus, you get search engine driven traffic to your website almost as soon as your ad is displayed. Quick and effective, PPC advertising is also geographically targeted ensuring that small and local businesses get the maximum out of their Google advertising spends.

For the success of a PPC advertising campaign, the following elements are very crucial:

• The campaign must be handled by a professional agency that has a good experience and track record for similar campaigns

• Choice of optimal keywords/ key phrases

• Well-worded crisp ads

• A good landing page that is relevant to the ad for optimal conversions of the search engine driven traffic

• Continuous monitoring of performing and non-performing keywords, pruning of non-performing keywords, budget management and campaign management

• Watch out for click frauds

A well-executed PPC Advertising campaign helps you utilize your budget judiciously. You can fix daily or monthly targets for the spend. Google advertising is the way to go for now and the future irrespective of whether you are a big or a small business with a predominant local or global reach. Let your PPC advertising be handled by a team of experts and watch your sales objectives fulfilled!

Pricing Models and Controversy For Online Display Advertising

Opening scenario

Consider with me, if you will how some advertisers will pay the original ad serving business with a 2-day conversion of ad serving to purchase, but many will not pay for anything other than a click-based conversion.

What is the web publisher or network’s Account Executive (AE) to do?

Well, the wise and prepared AE will have typically discussed in advance with the advertiser (or their agency) what gets counted. Determining whose count will be used in determining fees is one of the most common and important conversations between publishers and advertisers, and is part of the day to day job of most Account Executives.

Foundation Concepts Reviewed

Online Display Advertising campaigns are paid according to one of three models: CPM, CPC or CPA. The CPM (cost-per-thousand (or “mil”) pricing model means the advertiser agrees to pay for every 1,000 impressions shown. CPC pricing means that the advertiser will only be charged for clicks; CPA means cost-per-action (sometimes cost per acquisition or CPL, cost per lead) which means the advertiser pays when the user clicks on the ad AND goes on to buy (or take whatever action the advertiser wanted that user to take, for example registering or downloading something). When a user takes that desired action, it is called a “Conversion.”

When a user’s click path (from seeing the ad, clicking and converting) all happens in the same session, the conversion is said to be a “click-based” conversion. Typically, easy buying decisions, like the decision to download a ringtone for $1.00, will happen in one session. Sometimes, the user follows the click path toward conversion and steps away, perhaps returning a day or two later to complete the transaction. Many vacation packages are bought this way, for example. Although the actual path for that 2nd visit did not begin again with clicking on the same display ad, the site will recognize the user via cookies “dropped” on their browser during their first visit. It is possible to identify this user as someone who was there two days ago, who originally came to the site after clicking on X ad, which was served by Y. Let’s say that now, on the user’s second visit, the user buys. The resulting conversion will now be called a “view-based” conversion.

Potential Conflict Enters Stage Right

In a world of visibility, ad servers occasionally cause conflict between the agency and publisher – the publisher’s ad server counts “on the call” (that is, counts as soon as page loads) and the agency’s server counts “on the send” (when the ad starts to load on the user’s platform). In that gap, no more than a few seconds long, countless things can happen that may potentially change the count. The user could back-arrow off the page, or the user may have pop up blockers blocking pop up ads – which are frequently called – from actually serving. In one case an ad server might count on each call, and with another ad server it only counts when an ad pops up!

The Hero, Heroine Arrives on the Scene

Resolving these differences and discrepancies is the job of the Account Managers (AMs). Account Executives and AMs need to work as a team to avoid surprises. The better the ad operations of the site or network, the better job they do in making sure that the available ad inventory was most efficiently used, ensuring the publisher and/or network received the highest possible yield.

Happy Ending

With greater clarity of the terms, differences and potential conflicts, hopefully this article has helped better prepare you to put your online digital sales knowledge to work today and tomorrow. Here is to your success!

Steps For A Successful Executive Search Process

The recruiter is always the company to start the executive search process and the very first step is represented by advertising a certain post, along with all the skills a candidate needs in order to be eligible to apply and to pass the interview. There are plenty of techniques that can be used for a successful advertising campaign and these depend mainly on how soon a candidate is needed. A general practice, however, is to advertise in a particular job market, which would make things a lot easier for the recruiter and for potential applicants as well.

The use of contacts is also common for most recruiters and this usually contributes to speeding up the entire recruitment process. Lengthy interviews are not a suitable solution for anyone, mainly because of the time wasted and contacts are the best way to avoid them, since experienced executives will always be recommended. In most cases it does not even matter whether these executives are already employed, since a better salary package and other forms of motivation could be offered by the recruiting company, eventually leading to the desired result of hiring the best candidate.

In case there is no known experienced professional that could work for the recruiter, the executive search process will continue with browsing the CVs submitted by the applicants interested in certain positions. This is a great market intelligence technique and after the candidates are shortlisted they are invited to the next step of the application process. Curriculum vitas that point to lack of experience will be discarded shortly after being read, while references and professionalism are other important criteria. A background check could also be performed as part of the executive search process.

Next, telephone interviews and assessment centers are usually the next part of the recruitment process, just as with most interviews. Some of the questions commonly asked during this stage are related to the teamwork experience of the applicants, but some practical tests could also be included, depending on the needs of the recruiter. A candidate will be greatly advantaged if extensive signs of commitment to the tasks assigned to them are shown during the process.

Finally, if you are the owner of a successful business and would like to recruit more staff you should be aware of the existence of executive search companies, which will conduct some of these steps for you and will ensure you will eventually pick the most appropriate candidate for the position you are advertising.

Effective Advertising Methods

A business needs customers to thrive. Without it you just have expenses and not much income stream. After a few months operating like this, you will soon realize that your business is going to go under and go under soon.

We have to remedy the situation before it becomes this dire. You have put a lot into opening the business and it only makes sense that you consider it important. Your have worked hard for your business and it only makes sense that you do what is needed to keep it running as well as it should be.

There are many problems that come with having a business. The continuous rise of cost for raw materials is one of the most common concerns. The problem of dealing with employees is enough to make any entrepreneur stressed. One problem that a lot of business owners go through is the problem with getting new customers that will help sustain the income of the business.

Finding customers is difficult but it is not impossible. There are many ways you can improve on your customer base and one of the most popular ways is by giving your business additional exposure through advertising.

There are many ways to advertise your business. As long as a form of media has an audience, that watches, reads, views, or even hears their message you can probably find advertisements.

One of the most effective means of advertisement is television advertising. It is also one of the most expensive. For example, a thirty second ad spot at the Super Bowl cost from $2.5 to $3 million. This is just for the ad spot. You still have to pay for directors, actors, and other production costs.

Magazine ads are also effective advertisements. They target a certain demographic. So, your marketing campaign will have the right focus. Even when newspaper ads have been in a continued decline but magazine ad sales still continue to rise. That means people still read magazines. If people still read magazines then you can still reach your target demographic.

The home of the fastest growing media for advertisements is the internet. The growth of the internet is nothing short of amazing and the numbers just keep on growing. Keep in mind, however, that there is more than one way to advertise through the web.

Online ads can come in as banner ads. Banner ads promote your product or promotion together with relevant content. The banner ads link back to the site where you can buy or avail of services. Online classifieds like eBay, Amazon and Craigslist’s are gaining in popularity but it can be expensive with the commissions that they charge.

Another form of online advertising that may help answer your needs comes in the form of pay per click marketing. Pay per click marketing places links on content that fits your chosen search keyword. The company that advertises through this only pays if a potential customer clicks the link and gets sent to the website, making it somewhat cost efficient.

These are just some of the ways you can advertise. There many other forms of advertising that may be right for you and your business. Talk to an advertising executive today to help you make the best decision.