In today’s times of quick and easy internet access, it is very common for people to seek information through search engines. This information is often used to make purchase decisions. Thus, search engines have become a powerful medium for information as well as are drivers of sales. No business can afford to stay out of this exposure. Google has over 80% market share of all searches. Google advertising is an effective medium to reach out to potential customers. PPC (Pay-per-click) Advertising helps in getting immediate results with paid advertising.
PPC advertising offers a program, which is simple to understand and easy to execute and monitor. As the name suggests, PPC advertising implies paying per click of the paid advertisement. This is a predetermined amount based upon the amount you are ready to bid for a particular keyword/key phrase. The higher the bid, the higher up your ad figures on the search engine page. This kind of paid advertising offers you instant visibility, and you are paying only for clicks and not for mere exposure.
With PPC Advertising, you are ensuring that your ads are only reaching out to customers who are actually actively seeking information about your targeted keywords. Your ads are only placed in Search Engine Result Pages (SERP) or on websites whose content matches with the keywords specified by you. This offers you the best form of marketing when it comes to exposure. Thus, you get search engine driven traffic to your website almost as soon as your ad is displayed. Quick and effective, PPC advertising is also geographically targeted ensuring that small and local businesses get the maximum out of their Google advertising spends.
For the success of a PPC advertising campaign, the following elements are very crucial:
• The campaign must be handled by a professional agency that has a good experience and track record for similar campaigns
• Choice of optimal keywords/ key phrases
• Well-worded crisp ads
• A good landing page that is relevant to the ad for optimal conversions of the search engine driven traffic
• Continuous monitoring of performing and non-performing keywords, pruning of non-performing keywords, budget management and campaign management
• Watch out for click frauds
A well-executed PPC Advertising campaign helps you utilize your budget judiciously. You can fix daily or monthly targets for the spend. Google advertising is the way to go for now and the future irrespective of whether you are a big or a small business with a predominant local or global reach. Let your PPC advertising be handled by a team of experts and watch your sales objectives fulfilled!